Establishing a company-wide measurement initiative to evaluate and improve customers’ implementation experience
As the solo IC lead, I led the creation of an implementation measurement framework now used in the quarterly business review with CPO.
March 2025 – Now
Developing a product vision for VP-level buyers and aligning the vision across product portfolios
Co-designed a Digital Factory vision with VP-level buyers, which is now used to guide internal cross-team collaboration and roadmap for the next 2 – 3 years.
August 2025 – October 2025
Empowering new product development with contextual empathy
Used field study and contextual inquiry to help a new product team develop a shared understanding of end users’ working environments and contextualize user pain points.
Sep 2023 – Nov 2023
A customer maturity framework to help a new product team strategize
Came up with a customer maturity framework based on interviews and workshops to help a new product team make targeted product and design strategies.
April 2023 – July 2023
Creating a playbook for GenAI success in IT SaaS
Proposed a product development framework and communication engagement strategies for GenAI success in IT SaaS based on 23 interviews with buyer personas.
July 2023 – Sep 2023
The projects below require access requests:
Co-Designing the dashboard experience for vulnerability managers
Used co-design to inform the new dashboard experience for thousands of vulnerability managers in the security world. Discovered design patterns that apply to dashboard design across security products.
Jan 2023 – Feb 2023
Revamping the flagship product experience to improve adoption
Conducted a series of competitive UX analyses, interviews, journey mapping, and concept testing to inform the revamp of a flagship security product. The new experience led to the expansion of user base and improvement in user satisfaction.
Aug 2021 – May 2022
Discovering opportunities and identifying priorities for new product
Used mixed data from market research and primary research to inform the product roadmap for a new security product.
Aug 2022 – Dec 2022
Finding the hidden “gems” and “bugs” through diaries
Discovered onboarding challenges and opportunities for new product features for Duolingo based on a diary study with new users in China.
March 2021 – May 2021
DAVID LIN 