Great to meet you here 🙂 This is David.
I am a product strategist in practice and a storyteller in heart, who:
- Leverage system thinking to drive product strategy
- Use insights and adaptive storytelling to boost innovation
- Foster cross-functional collaboration to make user-centric decisions
I currently lead research for one of ServiceNow’s fastest-growing business areas, partnering with product teams to grow multiple 0-to-1 products and scale the customer base from 50 to over 200 in under two years. In my spare time, you can find me 🚴🏼, 🥾, 🎾, 🏸, ⛹🏼♂️, 🏊🏼♂️, 99 % chance outdoors!
A unique and exciting partnership I established between ServiceNow and LEGO:
LEGO x ServiceNow to revolutionize manufacturing design
#Cross-company collaboration, #New product innovation
July 2024 – Now
Some of my most recent works:
Establishing a company-wide measurement initiative to evaluate and improve customers’ implementation experience
#Quant #Mixed-Method #Cross-Company Impact #CSAT
March 2025 – Now
Creating an internal podcast to build a customer-centric decision-making culture
#Cross-functional collaboration, #Creative storytelling, #Field study
March 2024 – Now
Developing a product vision for VP-level buyers and aligning the vision across product portfolios
#Product Vision #Strategic Research #Cross-Product Impact
Aug 2025 – Oct 2025
Aligning personas and use cases for cross-team collaboration and unified product strategy
#Cross-team alignment, #Acquisition, #Sales training, #Personas
Aug 2024 – Oct 2024
Empowering new product development with contextual empathy
#Contextual inquiries, #Field study
Sep 2023 – Nov 2023
A customer maturity framework to help a new product team strategize
#Interviews, #Workshops, #Concept testing
April 2023 – July 2023
Creating a playbook for GenAI success in IT SaaS
#GenAI buyer interviews, #Internal knowledge coordination
July 2023 – Oct 2023
DAVID LIN 